Overview

• Standalone AI dating coaches such as Rizz and Keepler now serve millions of users with generative tools for crafting messages and refining profiles.
• Major apps including Tinder, Bumble and Hinge have integrated AI-driven profile feedback and photo-ranking features to tackle declining engagement.
• A June Match.com/Kinsey Institute study found one in four singles and nearly half of Gen Z use AI to enhance profiles or conversations, while Bloomberg Intelligence reports roughly 60% of Gen Z feels uneasy about AI-generated content.
• Executives at Grindr and Match Group are prototyping AI ‘wingmen’ or concierges expected by 2027 to automate matchmaking and compatibility testing.
• The FBI estimates AI-enabled romance scams cost Americans over $652 million in 2023, prompting ethics advocates to call for transparent guardrails to protect authenticity and security.