Overview
- Fresh data from HigherVisibility shows Google’s share of general information searches falling from 73% in February to 66.9% in August, while ChatGPT use rose from 4.1% to 12.5%.
- Future AI Sentiment Wave 3 reports 55% of U.S. respondents and 62% in the UK now use chatbots like ChatGPT and Gemini instead of search engines for certain tasks.
- Google promotes its AI Max for Search, citing internal tests that show about 14% more conversions or conversion value at similar CPA or ROAS, and says AI Overviews drive over 10% more queries for queries that show them.
- Practitioners outline Generative Engine Optimization tactics that favor conversational structure, FAQ sections, concise source-backed passages, and schema markup, along with new measurement for AI-summary visibility and referrals.
- Traditional search remains preferred for local lookups and quick facts, even as adoption of AI search grows across age groups and B2B brands explore broader discovery strategies to counter falling organic clicks.