AI Becomes Core Infrastructure for Companies, Forcing New Operating Models

Overview

• Recent coverage shows AI has moved beyond pilots into institutional use, with agentic systems that plan and act prompting firms to change workflows, decision rights and oversight.
• An IBM 'AI in Action' study of about 2,000 organizations found two‑thirds of leading adopters reported revenue increases above 25% after integrating AI into operations.
• Microsoft's Work Trend Index 2026 finds roughly 67% of AI impact is explained by organizational factors such as leadership, culture and talent practices, making maturity the key barrier to scaling value.
• Research from IAB Brasil and Nielsen shows 88% of marketing teams use AI and report big efficiency gains, but only 43% see improved customer experience and conversion remains limited.
• Consumers and infrastructure are straining under rapid adoption: a Branddi survey found 54% of Brazilians made purchases influenced by AI yet many cite accuracy, privacy and fraud worries while companies race to expand cloud and datacenter capacity.