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AI Avatars Gain Traction but Struggle to Meet Expectations

Businesses increasingly adopt AI-driven avatars and agents for customer engagement, but concerns over performance, privacy, and compliance persist.

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Overview

  • Dozens of companies, including Salesforce and Digital A-Team, are actively trialing AI avatars and autonomous agents for customer communication and support.
  • AI agents, such as those offered by Salesforce, provide 24/7 service by handling routine inquiries and accessing historical data instantly.
  • Despite advancements, experts report no significant breakthroughs in AI avatar performance, with many users remaining skeptical of their reliability and data protection measures.
  • Small and medium-sized enterprises see AI solutions as a critical opportunity to address labor shortages and compete in a global market.
  • Experts emphasize the need for AI systems to comply with regulations like the Anti-Discrimination Act and maintain transparency to build consumer trust.