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AI and Niche Startups Propel India’s Online Commerce Toward $300 Billion Goal

Bessemer’s latest report highlights verticalized quick commerce alongside mass-premium direct-to-consumer brands as top investment drivers in India’s consumer market

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Overview

  • India’s online commerce sector is projected to grow tenfold from $30 billion in 2020 to $300 billion by 2030, unveiling a $1 trillion digital opportunity across marketplaces and platforms.
  • AI-led personalization and rising smartphone usage are enhancing consumer experiences across commerce, content, and services, with users spending up to eight hours daily on mobile devices.
  • Quick commerce leaders such as Zepto, Swiggy Instamart, BigBasket, and Blinkit transformed delivery speeds, while vertical startups including Snabbit, Swish and Slikk address niche category needs.
  • Mass-premium direct-to-consumer brands in wellness, fashion, and nutrition are capturing growing consumer demand and positioning themselves for next $100 million net revenue benchmarks.
  • Bessemer Venture Partners closed a $350 million India-dedicated fund this year to back emerging consumer startups as virtual tipping and UPI autopay microtransactions scale toward a $1.5 billion market by 2029.