Overview

• Doordarshan’s DD Kisan channel introduced AI Krish and AI Bhoomi as the first AI news presenters on a government-run Indian TV network.
• Broadcasters are deploying generative AI for automated scriptwriting, synthetic voiceovers, video production and real-time translation across multiple languages.
• Policymakers and industry leaders are debating new regulations to safeguard credibility and curb deepfake, misinformation and algorithmic bias.
• The AI rollout on July 23 connects to India’s broadcasting legacy that began with the 1927 founding of the Indian Broadcasting Company and evolved into AIR/Akashvani.
• Experts emphasize transparency around AI processes and the need for ethical guidelines to maintain audience trust in an increasingly automated media landscape.