Overview

• The Google Cloud/Harris Poll surveyed 615 developers in the U.S., South Korea, Norway, Finland and Sweden in late June and early July 2025.
• Developers report using agents for asset and content optimization (44%) and for automated tutorials and dynamic gameplay balancing (38%).
• Respondents say generative tools are reshaping the industry (97%), reducing repetitive tasks (95%) and driving innovation (94%).
• AI adoption is changing team structures, with 62% reporting new AI‑focused roles and 56% saying existing roles have evolved to include AI tasks.
• Concerns focus on data ownership (63%), alongside privacy and licensing questions, and barriers include measuring ROI (25%) and integration costs (24%) even as 94% expect long‑term cost reductions.