Overview
- Simon-Kucher reports 54% of consumers plan to use AI for tasks like reviews, comparisons and deal tracking, yet many still want personal control over gift selection.
- Adobe Analytics forecasts a 520% jump in traffic to retailers from AI platforms during the season.
- Salesforce projects AI and AI agents could influence about 21% of global holiday orders, roughly $263 billion in sales.
- OpenAI has integrated with PayPal, Walmart, Etsy, Shopify and Target and will take a small fee on purchases completed through its app.
- New commerce features include Google Gemini completing purchases, price tracking, virtual try-on and calling stores to verify stock, plus Perplexity’s PayPal-powered checkout across 5,000+ merchants.