AI Agents Are Rewiring the Web as Hostinger Debuts Bot Controls and MiQ Reports a Readiness Gap

Overview

• Hostinger introduced Web2Agent to render sites machine-readable, AI Audit to monitor and allow or block crawlers, and Kodee, a support agent that handled 750,000 chats in August and resolves 75% of requests.
• Hostinger says crawlers from Google, Meta and OpenAI access 60% to 85% of its customers’ sites daily, and separate reporting puts 42.8% of Mexico’s internet traffic down to bots, raising visibility risks for non-interpretable sites.
• MiQ’s global survey of 3,169 marketers finds 72% plan to expand AI use over 12 months but only 45% feel confident applying it, with training gaps, data-sharing limits and weak KPI linkage cited as key obstacles.
• Marketers report greatest comfort using AI for social media management (40%), marketing automation (39%) and customer interaction (38%), reflecting reliance on generative tools for everyday tasks.
• Consumer behavior is shifting toward AI assistants, with 32% wanting personal assistance and 28% daily task automation, even as trust concerns persist over medical accuracy (45% doubtful) and data consent (six in ten in Latin America).