Overview

• Amadeus reports a 64% year‑on‑year rise in generative AI use for planning and managing trips based on a survey of 9,500 travelers across major markets.
• A majority would pay for in‑trip help, with 64% willing to buy an AI travel assistant and 17% prepared to spend up to 5% of trip value for such services.
• Travelers show strong interest in friction‑reducing tech, with 69% favoring biometric gateways and 66% keen on remote baggage collection as 90% report some flight‑related anxiety.
• ABTA finds UK use of AI for holiday inspiration has doubled to 8%, led by 18% uptake among 25–34‑year‑olds, while friends and family remain a leading source of advice.
• Trust gaps persist, with around a quarter citing outdated or inaccurate AI outputs and weak personalization, and UK polling showing 43% confidence in AI for planning and 38% for booking.