Overview

• SAG-AFTRA issued a statement saying Tilly Norwood is not an actor and was trained on the work of professional performers without permission or compensation.
• Creator Eline Van der Velden of Particle6/Xicoia unveiled Tilly in Zurich alongside an all‑AI short and says an agency will be announced to represent her in the coming months.
• Actors including Emily Blunt, Melissa Barrera, Mara Wilson, Natasha Lyonne and Whoopi Goldberg criticized the initiative as ethically fraught and artistically hollow.
• Particle6 promotes AI talent as a major cost saver—reporting potential reductions of up to 90%—while withholding details about datasets and how Tilly’s voice was sourced.
• The clash revives unresolved issues from the 2023 strikes as unions push for new contract rules and notification requirements to safeguard human performers’ work.