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AI Actress Tilly Norwood Draws Talent-Agency Interest as Xicoia Debuts at Zurich

Studios are quietly testing AI-assisted projects under NDA, signaling a turn from skepticism to cautious adoption.

Overview

  • Xicoia founder Eline Van der Velden said she is in talks with multiple talent agents to represent the AI-generated performer Tilly Norwood, with an announcement targeted in the coming months.
  • If a deal is finalized, Norwood would be among the first AI actresses to secure traditional talent-agency representation, according to Van der Velden’s remarks at the Zurich Summit.
  • Xicoia, spun out of Particle6, aims to create, manage and monetize hyperreal digital stars using its DeepFame avatar personality engine paired with a direct fan engagement platform.
  • The company says it is developing more than three dozen emotionally intelligent personas with distinct voices and evolving storylines, and it has soft-launched Tilly on TikTok, Instagram and YouTube.
  • Industry figures including Verena Puhm report that major studios are experimenting with AI under NDAs, with public announcements of high-profile projects expected in the near term.