Overview

• At the Zurich Summit, Eline Van der Velden said multiple agents are in talks to represent Xicoia’s AI performer Tilly Norwood, with an agency to be named in the coming months.
• Xicoia, a Particle6 spin-off, uses its DeepFame avatar engine and a hybrid human–AI model to create and monetize hyperreal personas for film, TV, games, brands and fan engagement.
• Norwood has been soft-launched on TikTok, Instagram and YouTube and appeared in July in a released comedy sketch titled “AI Commissioner.”
• Van der Velden and Luma AI’s Verena Puhm described a shift this year from public skepticism to private testing, signaling announcements of high-profile AI projects soon.
• Actors including Melissa Barrera, Kiersey Clemons and Mara Wilson criticized the prospect of agency representation for an AI performer, with calls for boycotts and appeals to SAG-AFTRA.