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AI Actor Tilly Norwood Draws Agent Interest and Industry Backlash

SAG-AFTRA condemns the synthetic persona as a threat to consent, transparency, livelihoods.

Overview

  • Tilly Norwood, an AI-generated performer created by Eline Van der Velden’s Particle6, has gone viral with talent agents expressing interest in signing the character.
  • Emily Blunt criticized the project on a Variety podcast, calling it scary and urging agencies not to replace human connection with AI stand-ins.
  • SAG-AFTRA said Tilly is not an actor but a computer-generated character trained on performers’ work without permission or compensation, reiterating opposition to replacing humans with synthetics.
  • Coverage ties the surge of AI personas to increasingly realistic video tools like OpenAI’s Sora, with experts warning about disinformation, fraud, and collapsing trust in video evidence.
  • Commentators warn studios could use AI to cut labor costs, putting jobs for background actors and other crew at risk, even as creators pitch controllable digital talent as a new business model.