Overview

• Development and renovation plans are being delayed by 32% of respondents, scaled back by 24%, and canceled by 8%, with only 8% moving forward with new investments.
• Nearly half of surveyed hotel operators report being understaffed at 49%, compounding financial uncertainty and limiting capacity to invest.
• Leisure demand is weakening, with 30% of hotels seeing declines in completed leisure stays and 26% reporting drops in upcoming bookings versus a year ago.
• Business, group, and government travel also show softness, with 15–17% of properties reporting decreases across those segments.
• The AHLA survey, conducted August 21–29 with input from 387 owners and operators nationwide, underpins the association’s call for federal action to support the industry.