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1h ago

Ahead of September 9 Event, iPhone 17 Prices Expected to Hold, With Pro Tipped to Start at $1,099

A JPMorgan note ties the lone increase to a new 256GB base for the Pro, even as Apple flags rising tariff costs that have weighed on recent quarters.

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iPhone 17 series prices leaked. Image credit: Sonny Dickson
iPhone 17 Pro Max price leaks ahead of the September 9 event.
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Overview

  • Apple has confirmed a September 9 showcase where the iPhone 17 family is expected to be unveiled.
  • Reporting points to four models — iPhone 17, a slimmer iPhone 17 Air replacing Plus, iPhone 17 Pro, and iPhone 17 Pro Max.
  • Price estimates cited by 9to5Mac put starting prices at $799 (iPhone 17), $899–$949 (Air), $1,099 with 256GB (Pro), and $1,199 (Pro Max).
  • Analysts frame the pricing against Apple’s disclosure that tariffs cost about $800 million last quarter and could reach $1.1 billion this quarter.
  • Leaks suggest upgrades such as 120Hz LTPO displays, A19/A19 Pro chips, lighter aluminum designs and new Pro cooling for brighter screens and longer battery life, with pre-orders reported for September 12.