Overview
- Cherri announced the brand in an Instagram video titled “Nuevo comienzo,” sharing archived footage that traces the project back to October 2023.
- She says she developed the products herself, assembled a team, selected a laboratory, and iterated on formulas through testing.
- All items in the line will feature reishi mushroom as the core ingredient, according to her announcement.
- She indicated sales are expected to begin in the coming weeks through an online channel with shipping across Argentina.
- Media reports echo her statements from social media, with no independent verification provided on formulas, efficacy, or regulatory clearances.