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Agents Court AI Actress Tilly Norwood After Zurich Reveal as Creator Faces Backlash

Van der Velden casts the project as an artistic experiment rather than a substitute for actors.

Overview

  • Eline Van der Velden said multiple talent agents are in talks to represent Tilly Norwood, with an agency announcement expected in the coming months but none named yet.
  • Actors including Melissa Barrera, Kiersey Clemons and Mara Wilson criticized the move, with calls to boycott agencies that sign AI talent and concerns over likeness ethics.
  • In a statement posted to Instagram, Van der Velden defended Tilly as a creative work and a new tool comparable to animation or CGI rather than a threat to human performers.
  • Van der Velden and Luma AI executive Verena Puhm said studios are quietly developing AI-assisted projects, with public announcements likely in the months ahead.
  • Norwood is the first creation from Xicoia, a Particle6 offshoot, built with roughly 10 AI tools including ChatGPT and recently featured in Particle6’s AI sketch “AI Commissioner.”