Particle.news
Download on the App Store

Agentic AI Shopping Accelerates as Walmart Joins ChatGPT and Visa Rolls Out Security Protocol

Early results show big conversion lifts, spurring a push for secure in‑chat checkout.

Overview

  • OpenAI and Stripe’s Agentic Commerce Protocol is live for Etsy purchases inside ChatGPT, with access to Shopify merchants slated to follow.
  • Walmart announced an OpenAI partnership to enable purchases directly within ChatGPT, signaling major retailers’ shift toward conversational transactions.
  • Visa launched its Trusted Agent Protocol to authenticate AI agents and curb fraud, with plans to make it compatible with other payment networks in later phases.
  • Visa cites a 4,700% year‑over‑year jump in AI‑driven retail traffic and surveys indicating growing consumer openness to agent recommendations and shopping.
  • Analysts and researchers highlight conversion gains and retailer investment in agentic infrastructure, alongside warnings about privacy, opaque recommendations, and risks for small online merchants.