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Agency Takes Blame for Violent Station Videos as Shell and YPF Weigh Sanctions

Corporate repudiations follow the agency’s admission, prompting official intervention.

Overview

  • Shell Crespo removed a branded reel that staged employees forcing a woman into a trash bag and issued a public apology acknowledging the content was inappropriate.
  • Raízen, which licenses the Shell brand in Argentina, repudiated the video and said it will take the necessary measures in response.
  • A second clip from a YPF‑flagged station in Marcos Juárez surfaced, and YPF condemned it while evaluating sanctions up to contract termination and requesting the dismissal of involved workers.
  • Aixa Contenido Digital said it conceived, produced and posted the Shell Crespo video and claimed the station owners bore no responsibility for the content.
  • The Crespo Jueza de Paz, Vanesa Visconti, intervened under provincial gender‑protection law as feminist journalist groups filed a complaint with the Entre Ríos Office of Gender Violence.