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Ageas Proposes £3.1 Billion Takeover of Direct Line Insurance

The Belgian insurer's bid represents a 43% premium over Direct Line's last closing price, aiming to expand its UK business.

  • Belgian insurer Ageas has made a £3.1 billion offer to acquire UK-based Direct Line Insurance, sending Direct Line shares up by over 20%.
  • The offer includes 100p per share in cash and one newly issued Ageas share for every 25 Direct Line shares owned.
  • Direct Line, known for its motor and home insurance, has faced challenges, including a dividend cut and CEO departure in January 2023.
  • Ageas aims to strengthen its UK presence, focusing on personal lines such as home and motor insurance.
  • The potential merger is seen as beneficial, with analysts not expecting regulatory issues due to combined market share.
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