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Age UK Launches Campaign to Promote Midlife Exercise for Healthier Aging

The Act Now, Age Better initiative, supported by Dame Helen Mirren and Sir Chris Whitty, encourages adults aged 50–65 to adopt small, regular physical activities to improve long-term health and independence.

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Dame Helen Mirren said exercising did not have to mean joining a gym and could instead be taking a short walk

Overview

  • Age UK’s Act Now, Age Better campaign highlights the benefits of midlife exercise in reducing risks of chronic illnesses and supporting independence in later years.
  • A Kantar survey revealed that nearly half of adults aged 50–65 feel they do not exercise enough, citing health issues, lack of time, and feeling unfit as primary barriers.
  • Dame Helen Mirren and other ambassadors advocate for small, manageable activities like walking or yoga, emphasizing that it’s never too late to start.
  • England’s Chief Medical Officer, Sir Chris Whitty, described midlife fitness as a key preventive strategy for maintaining health and counteracting frailty in older age.
  • Dr. Hussain Al-Zubaidi and Age UK provide practical tips for integrating movement into daily routines, such as squats before emails or parking farther away to increase walking.