Overview

• The Code targets influencers with at least 500,000 followers or one million monthly views, treating them as broadcasters with full editorial responsibility.
• High-reach creators must enroll on Agcom’s official registry within six months of the Code’s publication to remain compliant.
• Content rules mandate accuracy, impartiality and respect for human dignity while prohibiting hate speech, protecting minors and safeguarding copyright under the IAP’s Digital Chart.
• Administrative fines range from €250,000 to €600,000 for breaches involving minors, with Agcom preparing monitoring and verification systems to oversee enforcement.
• Consumer associations and industry representatives backed the new rules, but commissioner Elisa Giorni dissented and Codacons warned the Code fails to address AI-driven content and excludes influencers operating abroad.