Particle.news

Download on the App Store

AGCM Fines Giorgio Armani €3.5 Million for Misleading Sustainability Claims

The luxury house plans to contest the ruling at the regional administrative tribunal in defense of its supply-chain transparency.

Image
Image
Image
Image

Overview

  • The AGCM ruled that Armani’s ethical and social responsibility statements in its Code of Ethics and on Armani Values violated Italy’s Consumer Code by being neither clear, accurate nor truthful.
  • Investigators uncovered that at outsourced leather-goods sites and sub-suppliers, safety devices were removed from machinery, hygiene standards were inadequate and workers often labored illegally.
  • Regulators said the brand emphasized sustainability messaging primarily as a marketing tool to boost consumer perception rather than reflect actual labor conditions.
  • Evidence included monthly quality-control visits by a G.A. Operations employee and an internal 2024 memorandum describing work environments as “at the limit of acceptability.”
  • Giorgio Armani S.p.A. and G.A. Operations S.p.A. intend to appeal the decision before the TAR, maintaining that they have always applied rigorous supply-chain controls.