Overview
- The average cover rose to Rs 18 lakh from Rs 13 lakh, with 45% of buyers choosing Rs 15–25 lakh and only 18% opting below Rs 10 lakh.
- Add-ons gained traction, including Day-1 pre-existing disease and critical illness covers up about 25% and 20% respectively, while riders on renewals increased 50%.
- Tier-2 cities moved toward higher protection, as the share selecting Rs 15–25 lakh cover rose by 10.2% and low-coverage choices fell to 16.8% from 24.1%.
- Upgrades span age groups, led by the 36–45 and 46–60 cohorts, with high-sum plans among seniors 61–75 and 75+ rising 11.54%.
- The zero-GST policy began on September 22, 2025 for individual life and health premiums, while group policies remain taxed at 18% and net savings can vary by insurer pricing and input-credit limits.