Overview

• The toy surfaced in the Holiday Inn Perth City Centre’s laundry in June, and staff began chronicling its story online.
• An initial mid-July Instagram post read “He checked in but never checked out” and asked anyone who recognized him to get in touch.
• Posts across Instagram, Facebook and YouTube reached a reported audience in the millions, drawing daily visitors to the hotel to see Jack.
• Staff contacted guests who were in Perth the weekend Jack was found, including during a Katy Perry show, but no owner was identified.
• The hotel presented Jack as a team member with a name tag and a laminated adoption certificate, sharing photos from Perth landmarks and Rottnest Island with quokkas.