Overview
- The You Magazine journalist reports trialing hundreds of 2025 releases across skincare, haircare, makeup and tools.
- The final list comprises 13 items the writer says they finished, fought to the last drop or immediately missed once empty.
- Several selections are tied to recent UK rollouts or exclusives, including Tower 28 at Sephora UK in May, Saltair at Space NK in October and Rhode at Sephora UK in November.
- Noted performance claims include K18’s HeatBounce protectant shielding hair up to 232°C while conditioning and Shark’s DePuffi tool offering hot and cold settings for quick facial prep.
- One pick entered the routine after Hailey Bieber featured it in a Vogue video, with the author adopting Isdin Fusion Water SPF 50 from July.