Overview
- New footage shared on Sweeney’s social accounts shows her climbing the landmark at night and stringing bras across its letters for a lingerie promotion.
- The Hollywood Chamber of Commerce, which manages the sign and its image rights, says it did not authorize the production or any contact with the structure.
- Reporting indicates the crew held a FilmLA permit to film in the area, but that permit does not allow touching, climbing, or commercial use of the sign.
- Legal experts and media note she could face trespass or vandalism accusations, yet no arrests or formal charges have been announced as authorities review the incident.
- Most garments were later removed, though some briefly remained, and coverage links the stunt to Sweeney’s reported lingerie venture, with investors said to include Jeff Bezos.