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After Mamdani's Win, Artist Rama Duwaji's Quiet Campaign Role Comes Into Focus

New reporting credits the 28-year-old Syrian-American artist with crafting the campaign’s visual identity.

Overview

  • Zohran Mamdani was elected New York City mayor with about 50.4% of the vote, defeating Andrew Cuomo and Curtis Sliwa to become the city’s first Muslim mayor and its youngest in a century.
  • Multiple outlets report that Rama Duwaji shaped the campaign’s branding, from logo and iconography to a color palette featuring orange‑yellow, blue backgrounds and firehouse red, as well as its digital presence.
  • Duwaji largely avoided the spotlight and declined interviews during the race, keeping her Instagram focused on her artwork, including pieces engaging with Gaza; at 28, she becomes the city’s youngest first lady.
  • At the Brooklyn victory event she wore a Zeid Hijazi laser‑etched denim top with a Ulla Johnson velvet‑lace skirt and Eddie Borgo earrings, a look covered as both local and Middle Eastern cultural signaling.
  • A brief clip of the Bollywood track Dhoom Machale played as Mamdani concluded his speech, a moment that went viral and drew international attention to the celebration.