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After Friday Surge, Pergolini Slips With Darín as Telefe Tops the Day

Kantar-based analysis points to China Suárez’s pull as the exceptional driver, briefly lifting multiple El Trece shows before viewership normalized.

Overview

  • ReseARch, using Kantar IBOPE Media data, found Otro Día Perdido averaged 7.12 rating points on Nov. 14 with China Suárez, with a 12.96% share and an 8.52 “Minuto de Oro,” making it El Trece’s top show that night.
  • The Nov. 17 installment featuring Ricardo Darín averaged about 4.5, and the program was no longer El Trece’s most-watched, according to Clarín’s ratings report.
  • Telefe led Monday overall, with MasterChef Celebrity averaging 14 in its first part and 9 in its second, and the network’s daily average at roughly 7.1 versus El Trece’s 4.0.
  • Moria Casán’s La Mañana con Moria logged its best result since launch during Suárez’s visit at about 2.96–3.0, with a notably older, female-skewing audience where women 50+ comprised 70.41%.
  • Friday’s Pergolini broadcast also outdrew Moria’s in unique viewers and coverage, with 1,211,277 uniques and 2,393,369 coverage versus 469,349 and 984,365, respectively.