Overview
- Nestlé confirmed that starting in September After Eight will for the first time sell variants without mint, introducing Caramel as a permanent flavor and Orange and Raspberry as limited editions.
- The company will roll out a refreshed packaging system that gives each flavor its own color scheme while keeping the brand's signature dark envelopes for individual chocolates.
- The new 200 g packs carry a recommended retail price of €3.99, which Nestlé has set for the expanded range.
- Consumer reaction has been mixed, with some shoppers welcoming the novelty and others saying mintless versions 'have nothing to do with After Eight', reflecting brand‑identity concerns.
- Smaller German chocolatiers publicly accused Nestlé of copying products they have long made, a dispute that could sharpen tensions between large food groups and local producers as legacy confectionery brands add new varieties.