Overview

• Founded in 2021, Washington, D.C.–based Renegade PR represents right‑leaning figures such as Matt Walsh, Michael Knowles, Drea de Matteo, Roseanne Barr, Riley Gaines, and Tim Pool.
• Variety reports Santos helped roll out Walsh’s satire Am I Racist?, which became 2024’s highest‑grossing documentary despite limited mainstream coverage.
• Profiles this week describe a post‑2024 thaw as studios and talent test outreach to conservative audiences, citing appearances on Megyn Kelly and Theo Von and debate over A24’s Eddington strategy.
• Following Charlie Kirk’s assassination, Santos says clients are recalibrating from cancellation worries to concrete security planning, with Meghan McCain noting heightened fears at public events.
• Santos markets a “lean in” approach to rehabilitation, exemplified by her aggressive recruitment of de Matteo after mainstream representation dropped the actress over her vaccine‑mandate stance.