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After Cannes Acclaim, Kanu Behl’s Agra Opens on 70 Screens as Multiplexes Favor Big Releases

A social-media push won a few extra shows, leaving the film’s reach still narrow.

Overview

  • The film opened in India on November 14 with roughly 70 screens nationwide, with an initially tiny footprint in key cities.
  • In Mumbai, Behl reported just 3 cinemas and 4 shows on day one, which expanded to 9 cinemas by November 15 after public pressure.
  • Behl urged audiences to tag major chains and request screenings, arguing that small films are being excluded by programming choices.
  • Industry voices including Manoj Bajpayee and Saiyami Kher backed the director’s call for fairer access for independent cinema.
  • The CBFC required replacements and deletions of explicit visuals and language before granting an A certificate in May 2024, and early reviews describe the 115-minute drama as explicit and unsettling.