Overview

• Thammudu flopped at the box office on its July 4 release, marking Nithiin’s fourth straight underperforming film.
• An Amazon Prime Video deal for early digital rights collapsed, leading producers to seek new bidders.
• Netflix secured the post-theatrical streaming rights after outbidding rival platforms.
• The film is set to premiere on Netflix in the last week of July, accelerating its usual OTT window.
• The OTT sale has already recouped a significant portion of the film’s ₹40 crore production budget.