Overview
- Clare Binns made the appeal after BAFTA named her for the Outstanding British Contribution to Cinema award, which will be presented on February 22.
- She argues extended runtimes can leave cinemas with only one evening showing, reducing daily capacity and revenue opportunities.
- Binns says she presses producers to push for tighter edits that prioritize audience experience.
- Exhibitors have adapted to extreme lengths, with The Brutalist inserting an interval into its 215-minute release.
- Cinemas report a stronger market with the UK’s best year since the pandemic at about £1.07 billion in grosses, alongside growing collaboration with streaming platforms.