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After 50 Sheep Wander Into Bavarian Penny, Retailer Declines Compensation and Pledges Yearlong Sponsorship

Penny describes an unplanned mishap, converting viral attention into a goodwill pledge.

Overview

  • About 50 animals from a 500-strong flock entered a Penny store in Burgsinn on Jan. 5 and spent roughly 20 minutes near the checkouts before leaving through the front door.
  • The shepherd said the subgroup likely lost contact after distractions such as acorns or by following someone with a bag they mistook for feed.
  • Staff first thought it was a prank, failed to push the sheep out, then startled them by banging on the cash register so they exited to the parking lot.
  • The store cleaned the affected areas immediately with additional cleaning the next day, and staff inspected unpackaged produce for quality.
  • Penny said it would not seek compensation from the farmer and offered to sponsor feed for the 50 runaways for one year, as footage drew wide attention online including a post by the German Embassy in London.