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After €120 Million DSA Fine, X Cuts EU Commission Ad Account as Musk Urges Abolishing the Bloc

As the first DSA non‑compliance decision, the ruling gives X 60 days to fix paid verification plus 90 days to outline remedies for ad transparency and researcher access or risk further penalties.

Overview

  • The European Commission fined X for what it called a deceptive paid blue check system, insufficient ad transparency, and blocked access to public data for researchers.
  • X terminated the Commission’s advertising account, with head of product Nikita Bier alleging an Ad Composer exploit; some reports say the EU post did contain a video, disputing the claim of deception.
  • Elon Musk escalated his response by calling for the European Union to be abolished and amplifying posts attacking the bloc’s bureaucracy.
  • Senior U.S. officials, including Secretary of State Marco Rubio, Vice President JD Vance and Ambassador to the EU Andrew Puzder, criticized the penalty as regulatory overreach targeting American tech firms.
  • Musk touted surging X downloads across Europe after the ruling, a claim he posted without underlying data, as the company signals plans to contest the decision while the fine remains in force.