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AFL Warns Bailey Smith Over 'Nose Beers' Comment, Steps Up Drug Policy Review

Andrew Dillon proposes tougher sanctions in the illicit drugs policy review to reinforce player accountability

GEELONG, AUSTRALIA - MAY 22: Bailey Smith of the Cats puts on his headband during the 2025 AFL Round 11 match between the Geelong Cats and the Western Bulldogs at GMHBA Stadium on May 22, 2025 in Geelong, Australia. (Photo by Michael Willson/AFL Photos via Getty Images)
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Bailey Smith is never far from controversy.

Overview

  • The AFL issued a formal warning to Geelong midfielder Bailey Smith after he replied “na bro, after the flag maybe tho” to a fan’s joke about post-match cocaine, prompting league talks with the club.
  • Smith has openly detailed his mental health challenges following an ACL injury, including panic attacks and a six-week period of intensive professional support to rebuild his wellbeing.
  • CEO Andrew Dillon said the league is in productive negotiations with clubs and the players’ association to co-own a revamped policy that emphasizes behaviour change.
  • Outgoing AFLPA chief Paul Marsh urged evidence-based solutions and resisted more punitive sanctions, questioning whether stricter penalties would yield better outcomes.
  • The AFL is also considering a dedicated mental health round and tighter social media guidelines to support player wellbeing and uphold community expectations.