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AFL Grand Final on Seven Becomes 2025’s Most-Watched Program With Record 7plus Streams

Seven uses the surge in streaming to push a bigger year-round sports lineup.

Seven's coverage of the 2025 AFL Grand Final became the highest rated TV event of the year.

Overview

  • The telecast drew a national total TV audience of 4.08 million and reached 6.1 million across Seven and 7plus, marking the highest-rated grand final since 2016.
  • Live streaming on 7plus hit 969,000 for the match, an increase of 48% compared with 2024.
  • Brisbane defeated Geelong in the decider, with Will Ashcroft claiming the Norm Smith Medal for the second time.
  • The post-match presentations reached 5.46 million, with a 3.8 million national total TV audience and 884,000 viewers on 7plus.
  • Seven reported dominant shares for the day, including 81.1% commercial national total TV from 6am–6pm, while its season coverage reached 17.4 million with 8.7 million for the finals (excluding the grand final) and 4.4 million season streamers on 7plus.