Overview

• Harley will finish the 2025 season as Sydney Swans CEO before starting as AFL COO in October 2025
• As COO he will lead execution of the AFL’s strategic and growth plans across club funding, player CBA, salary cap and competition structure
• The appointment completes CEO Andrew Dillon’s executive overhaul, which divided Laura Kane’s former role into football operations and football performance
• Earlier this month Brisbane Lions CEO Greg Swann was named Executive General Manager of Football Performance
• Indigenous and inclusion manager Tanya Hosch is departing and her responsibilities will be folded into the corporate affairs portfolio