Affirm's Stock Soars as Buy Now, Pay Later Feature Expands in Walmart Stores
The payment network's shares rose 15% following the announcement, marking a significant recovery from last year's losses.
- Affirm Holdings shares gained 15% after expanding its buy now, pay later (BNPL) relationship with Walmart, making the feature available at self-checkout kiosks in 4,500 U.S. Walmart stores.
- The expansion of the BNPL feature comes in response to Affirm's research indicating that 54% of Americans wanted retailers to offer the BNPL option at checkout.
- The BNPL feature is also available on walmart.com, the Walmart app, and at U.S. Walmart Vision and Auto Centers.
- Affirm's shares have soared over 400% this year, surpassing its $49 initial public offering price from 2021 for the first time since early last year.
- Affirm also has partnerships with other major retailers such as Amazon and Shopify.