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Affirm Extends Amazon BNPL Deal to 2031 as Holiday Update Lifts Shares

Management signaled solid holiday-quarter performance with steady delinquencies, challenging disputed third‑party volume data.

Overview

  • Shares rose nearly 12% after the company confirmed a roughly five-year Amazon partnership renewal.
  • The agreement keeps Affirm at Amazon checkout through January 2031 on terms largely consistent with the existing program.
  • CFO Rob O’Hare said quarter-to-date trends look favorable with customer delinquency rates staying level, and he called recent third-party volume figures unreliable.
  • Evercore ISI’s Adam Frisch reiterated an outperform rating with a $95 price target and expects the company to meet consensus for roughly 31% year-over-year GMV growth this quarter.
  • Wolfe Research remains cautious on valuation with a Peer Perform stance, citing limited near-term upside despite multiple growth drivers.