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AFA Names Google Global Sponsor as Gemini Lands on Argentina’s Training Kit

The partnership puts artificial intelligence at the forefront of the national team’s brand presence, with financial terms and duration kept confidential and a launch fronted by Lionel Messi.

Overview

  • Google becomes the Main Sponsor Global of Argentina’s national teams in a deal confirmed by the AFA and the company.
  • Gemini, Google’s AI, receives exclusive branding on the official training apparel worn by players and staff.
  • AFA released campaign images featuring Lionel Messi and other world champions wearing the Gemini-branded gear.
  • The federation characterizes the agreement as a strategic step in its multi‑year commercial expansion, without disclosing figures or contract length.
  • Google joins a sponsor roster that includes Adidas, Lexar, TCL, American Express and McDonald’s, as the announcement arrives before the Finalissima and Argentina’s World Cup title defense.