Overview

• The Aespa Week — #RichMan Pop-Up is scheduled for Sept. 25–28 at Space Kei, 30 Wall Street, with free admission and event details on the group’s social channels.
• The experience blends music, gaming, design and other interactive elements, with giveaways and chances to win gifts.
• The activation follows a Seoul launch and is slated to continue to Japan and Taiwan as part of a multi-city rollout.
• The pop-up promotes the sixth mini album Rich Man, with the title track reported to top charts in 14 regions and the release reaching No. 2 on the Worldwide iTunes Album Chart.
• Aespa presents Rich Man as a statement of inner strength inspired by Cher’s “Mom, I am a rich man” quote, with Karina emphasizing self-confidence, and the group earned Billboard Women in Music’s Group of the Year earlier in 2025.