Overview

• García fronts Aerie’s campaign visuals on outdoor billboards and digital channels, marking the start of her ambassador duties.
• The slogan “¡Ama todas tus versiones!” underscores a message of self-love and authenticity in everyday fashion.
• Aerie’s new collection features comfortable silhouettes, varied cuts and versatile colors designed to adapt to individual styles and moods.
• Dalia Glitter, AEO’s VP for Mexico and Latin America, praised García’s authenticity and freshness as embodying the brand’s mission to break molds.
• The initiative builds on Aerie’s #AerieREAL legacy by extending its body-positive and mental wellness ethos into Latin American markets.