A+E Networks Launches New Digital Division Led by Ann McGowan

The division aims to expand A+E's digital presence with innovative content strategies, starting with a revamped History.com platform.

Ann McGowan, a veteran media executive from Dow Jones and NBCUniversal, has been appointed as general manager of A+E's new digital division.
The division will oversee digital platforms, including brand sites, YouTube channels, SVOD services, and social media, to grow audience engagement and revenue.
The first major initiative is the relaunch of History.com, featuring an expanded 'This Day in History' section, articles linking history to current trends, and next-day streaming of The History Channel series.
McGowan's team will focus on personalization, community building, and creating innovative advertising opportunities for brands.
A+E Networks' broader portfolio includes popular channels like History, Lifetime, and Vice TV, reaching over 414 million households globally.