Adweek's 2023 Experiential Awards Recognize Standout Activations, Jack Morton Named Agency of the Year

Cadillac awarded Experiential Brand of the Year, while Jack Morton's health care wing sees significant growth.

Adweek's 2023 Experiential Awards recognized standout activations in the marketing industry, with winners spanning various sectors including travel, auto, retail, media, entertainment, beverage, packaged goods, technology, and more.
Jack Morton Worldwide was named Adweek’s 2023 Experiential Agency of the Year, with Shelley Elkins, former senior vice president and executive creative director of the agency, named Experiential Executive of the Year.
Cadillac was named Adweek's Experiential Brand of the Year for its innovative Cadillac Electriq Theater pop-up at the U.S. and Miami Opens.
Experiential marketing agency Jack Morton Worldwide created a real-life version of the home in mobile puzzle game Merge Mansion, demonstrating the potential for experiential to become more than just a marketing silo.
Jack Morton Worldwide's health care wing, Jack Health, saw a 55% growth in revenue by crafting more interactive experiences for global pharmaceutical and medical device clients.