Advertising Watchdog Finds ULEZ Ads Misleading

The Advertising Standards Authority ruled that several claims made in ULEZ expansion ads were misleading, including those about pollution levels and health impacts.

• The Advertising Standards Authority (ASA) found that claims made in ads for the Ultra Low Emission Zone (ULEZ) expansion were misleading, particularly regarding pollution levels and health impacts.
• Transport for London (TfL), which runs ULEZ, based its claims on modelled scenarios rather than actual air quality measurements, leading to the ASA's ruling.
• The ASA upheld complaints about claims that most air pollution-related deaths occur in outer London and that the most polluted places in London are inside cars, citing a lack of adequate evidence.
• Despite the ASA's ruling, TfL and the Mayor of London's office defended the ULEZ expansion, emphasizing its importance for reducing air pollution and protecting public health.
• The ASA received over 500 complaints about the ULEZ ads, but stressed that its role was not to rule on the validity of ULEZ itself, but to ensure claims were supported by robust evidence.

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