Overview
- New reporting shows a saturated market spanning everything from cosmetics and pet treats to Porsche model kits and erotic sets, with more than 20,000 listings on Amazon.
- Survey data indicate roughly two thirds of German adults will buy or make a calendar this year, with many purchasing for themselves, especially women and those under 35.
- Price sensitivity is pronounced as 85% of consumers budget €50 or less, most target €20–€30, and only 2% plan to spend over €100.
- Chocolate remains the most popular fill at 60%, followed by beauty at 20% and beverages such as coffee, tea, beer or wine at 16%.
- Consumer advocates flag steep markups and questionable value, citing sample sizes and decorative mini bottles, while influencer unboxings and Black Week discounts amplify sales.