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Advent Calendar Price Backlash Grows in Germany as Aldi’s Budget Option Triggers Store Runs

Polls show most Germans cap Advent calendar spending at €50.

Overview

  • Chip reports a run on Aldi’s low-cost chocolate calendar that includes store vouchers, with some locations citing empty shelves.
  • A YouGov survey cited in coverage finds more people now buy calendars for themselves, about 60% prefer chocolate, and 85% set a €50 spending ceiling, with under‑35s more willing to exceed it.
  • Readers quoted on social media denounce high prices as “thrown away money,” with some saying they will forgo seasonal sweets.
  • Retailers and brands are pushing promotions online, including an ntv‑cited Lindt mini calendar priced at €8.89.
  • Calls to skip purchases or leave items for donation to Tafeln are circulating, yet there is no confirmed, organized boycott or clear sales impact.